In a matter of milliseconds the viewer of your headshot photograph has made a judgement about your ability to help them based on the level of confidence that you portray. Are you an experienced professional or an untrained amateur? The truth is redundant when you don’t engage your audience enough to want to find out more.
Portraying confidence is the first chapter of your two part story. The second is approachability. The best business is both mutually beneficial and mutually enjoyable. The ability to showcase friendliness at the same time as professional experience will get you noticed.